MIMO 2025, TEST DRIVE AND EXPO BETWEEN MILAN AND AUTODROMO NAZIONALE MONZA
MIMO, the Milan Monza Motor Show, is back for its 4th edition from June 27 to June 29, 2025. The event will once again feature free admission and open-air exhibitions, key elements of a showcase that blends excitement and innovation between Milan and Monza, with an anticipated attendance of over 200,000 visitors from across Italy.
In front of Milan’s Central Station, at Piazza Duca D’Aosta, visitors will find a dedicated focus on sustainability and road safety—key themes for the automotive sector. Leading automakers will explore these topics during MIMO, presenting models and technologies designed for safer and more environmentally friendly mobility.
At the Autodromo Nazionale Monza, MIMO attendees will experience the thrill of the racetrack and the High-Speed Ring through a packed program of adrenaline-filled activities. Spectators in the grandstands will also have the opportunity to test drive the latest cutting-edge and sustainable models from participating manufacturers.
MIMO 2025 will take place across two iconic locations, Milan and Monza, with dynamic inaugurations marked by the Journalist & Premiere Parade.
On Friday, June 27, brand representatives and journalists will officially kick off MIMO 2025 with the Journalist & Premiere Parade—a procession of product debuts from participating brands that will link Milan and Monza. This journey will unite the innovation of Milan’s urban heart with the magic and excitement of speed at Monza.
Renowned sports journalist Federica Masolin will serve as the event’s ambassador, presiding over the two dynamic inaugurations of MIMO 2025.
Pagani will take center stage at MIMO 2025 with its Arte in Pista program. From June 27 to June 29, owners of Huayra R, Zonda R, and Zonda Revolución models will participate in exclusive track activities, offering the public a glimpse of the pinnacle of technology and innovation in motorsport.
Adding to the excitement, the Monza National Autodrome will host races featuring cutting-edge motorsport technology, including the Indy Autonomous Challenge. Spectators will witness autonomous, driverless Dallara AV-23 race cars compete on various configurations of the legendary track, showcasing the future of racing innovation.
The innovations of MIMO 2025 were unveiled at Palazzo Reale by Andrea Levy, President of MIMO Milano Monza Motor Show, and Federica Masolin, the event ambassador, alongside Martina Riva, Councilor for Sports, Tourism, and Youth Policies for the City of Milan; Carlo Abbà, Councilor for Labor, Commerce, and Productive Activities for the City of Monza; and Geronimo La Russa, President of ACI Milano.