The 3rd edition of MIMO will take place from 16 to 18 June 2023 and will be an event with a highly dynamic vocation, which will see the Autodromo Nazionale Monza become a real city of motors. The models of the more than 50 car and motorcycle brands that will participate in MIMO 2023 will be located between paddock 1 and paddock 2 of the Monza racetrack: the manufacturers will have an area where exhibition and test drive will coincide. A transversal audience is expected, also made up of young people and families, and for which, inside the Monza racetrack, there will be entertainment, gaming and refreshment areas.

Exclusive path for all engines and educational area for electric models
Within the Autodromo Nazionale Monza, an exclusive 4-kilometer ad hoc route will be created for test drives of car and motorcycle models of all engines and designed to test in every mode all the segments offered by the market, from city cars, to SUVs, passing through sedans: a circuit that will bring to life the suggestion of the passage on the historic elevated road, in addition to the adrenaline of putting oneself to the test with a handling section, one with rough terrain and three chicanes, one of which is obtained right in the elevated that reaches a slope of 45 °. The test drives will be active from 16 to 18 June in Monza, for 10 hours a day, and also include a passage between the paddocks, in the middle of the public, in and out of the stand. The great novelty of the test drives will be the educational technological area set up for the test of electric and hybrid plug-in models, in which the public will directly test the operation of the columns and how to connect and disconnect the different types of charging connectors. Journalists and representatives of the brands will meet for the press day at the Autodromo Nazionale Monza on Friday 16 June 2023, and together they will participate in the MIMO Parade, the dynamic inauguration of the special test drive circuit which at 12 will see the product innovations led by mixed crews made up of CEOs, brand presidents and media.

MIMO Week, a week of dedicated offers and direct sales to the public
The exhibiting brands will study special formulas and dedicated offers for visitors who choose at MIMO to change and buy a car. After the road test, therefore, another opportunity for car and motorcycle manufacturers to sell new products by offering the MIMO public a special treatment in terms of services and offers. The dedicated test drives, the educational on electric recharges, the special offers of MIMO Week, are all tools deployed by MIMO to achieve its goal: to be an active part in the renewal of the Italian car fleet, bringing an audience to a free event numerous and interested, ready to learn about the new models proposed by the manufacturers, all equipped with modern engines and attentive to sustainability. In the coming weeks, a survey on the upcoming and low-emission models that the public will want to know and try in the course of 2023 will open on the website www.milanomonza.com , and this data will be shared with the car manufacturers.

Boxes dedicated to sports and premium brands with hot laps on the track
The Formula 1 boxes will be dedicated to the exhibition of the sports and premium brands that will take to the track twice a day for the dedicated hot laps during the 3 days of MIMO, giving life to a breathtaking calendar for the public who will be able to attend the show on the track from the stands of the Autodromo Nazionale Monza.

All the participants in the 1st edition of the MIMO 2023 Elegance Contest
The city of motors MIMO 2023 will offer a unique show for fans of limited edition cars: the Classic Car Paddock, the Designer Paddock, the Supercar Paddock, the Motorsport Paddock will wind through the avenues of the Temple of Speed. All the cars exhibited in these areas will participate in the 1st edition of the MIMO 2023 Elegance Competition which will decree the most beautiful by category and the most beautiful ever thanks to the votes of a technical jury and those of the public, who will be able to express their preference through the QR code attached to each model. The consecration of the winning models will be Sunday 18 June. A dynamic competition, because the same cars will also be the protagonists of the fashion shows that, twice a day, will pass along the avenues among the public and on the elevated streets. Insights on issues related to mobility, environmental sustainability and new energy sources, including bio-fuels, will be organized in Milan and Monza and will involve the media, political institutions and stakeholders of car and motorcycle manufacturers. The updated program on all the events of MIMO 2023 will be available on www.milanomonza.com in the coming weeks.

Andrea Levy, President of MIMO : “The Autodromo Nazionale Monza will be the ideal stage for the meeting between the public and the car and motorcycle manufacturers in a dynamic edition that will focus on the product, thanks to the test circuit created specifically to test the models on display in the best possible way “.

Giuseppe Redaelli, President of Autodromo Nazionale Monza: “We are proud that our Autodrome will become the hub of all the main activities of MIMO by 2023, transforming itself for three days into a real ‘City of Motors’. This recognition demonstrates how the Circuit is an ideal attractive space for several events in the automotive sector. and that is able to attract both the most important operators in the sector, as well as various types of public, who flocked to follow the dynamic activities live in the 2022 edition. For these reasons, we are therefore convinced that the event should assume a predominant role among those hosted by the Temple of Speed and is destined to grow further in the years to come “.

Alessandra Zinno, General Manager of the Monza National Circuit: “We enthusiastically support an event that is in line with the philosophy and identity of the Autodrome, or a place that, thanks to its heritage, is able to inspire and plan the future of both motor racing and mobility in general, placing sustainability, research and knowledge sharing at the center. We are happy to be the theater of a formula that unites brands, professionals and the general public because it is precisely what we are, that is to say a pole in a unique natural context that connects entrepreneurship, opportunities and people to promote development. sustainable and the authentic and exciting values of four wheels “.